Corntoz, having been in the snack market for 20 years, wanted to create a new and fun image that would invigorate sales. So they turned to us to help create a new digital game application that employed an innovative method to help consumers view Corntoz in a new and positive manner.
We engaged consumers by designing a claw grab machine game online and created a buzz on social media. Users were enticed to grab 4 different flavored Corntoz packs through multi-levels and record the best result for prizes. Users must grab the correct pack in order to proceed to the next level.
The game succeeded in creating a fun and positive engagement between the brand and its consumers. Within its first week of launching, the game recorded more than 1000 active users.