We spearheaded a comprehensive, year-long digital campaign to drive awareness and generate bookings for the highly anticipated All-New Perodua Alza. Utilising monthly content and targeted media placements across META, TikTok, Google SEM, and GDN, we continuously optimised our approach based on performance data. Meticulously tracking the consumer journey ensured maximum effectiveness in engaging potential buyers throughout the launch period.

This sustained digital campaign contributed significantly to the unprecedented success of the All-New Perodua Alza launch. The vehicle secured a record-breaking 30,000+ bookings shortly after orders opened on 23 June 2022, the highest volume in Perodua's history. This success reflected the Alza's compelling value proposition, including enhanced safety features (6 airbags, ASA), advanced digital offerings, ample space, and improved comfort. Highlighting the strong anticipation, nearly 4,000 customers converted existing orders to the new model even before official booking began.