BIFESTA | Social Media

The Brief

The product is not as well-known as their sister brands such as GATSBY or KISSME and many do not know the origin of this product is from Japan. Hence, awareness is needed digitally to expand their awareness and educate fans on their product benefits.

Solution

Bifesta’s social pages have expanded from Facebook to Instagram and carried out a yearly digital campaign to further promote their new products. Today the page had grown up to 61,448 fans as of June 2020.