BONUSLINK - LIFESTYLE & LOYALTY
BonusLink runs a successful loyalty programme through a traditional website and fan page. However, they wanted to engage younger audiences, who are mostly accessible through the mobile platform.
Our solution was to create a mobile app which is compatible with the latest IOS and Android phones and will handle a large amount of data from an existing database server, as well as run smoothly with a member base of 7 million. It is also designed to encourage brand loyalty with enticing continuity to keep consumers coming back.
Flexibility was a key design feature that allowed the client to accommodate large amounts of data to help the client to update the content easily in today's fast-paced business climate. The app was designed to be easy to navigate and improve the business processes between Bonuslink and its business partners.
The app incorporated a centralised Content Management system that allows non-technical BonusLink staff to instantly update content, create discount vouchers and monitor performance of each module in the app which includes:
- Highlight, promotions and banner management
- Message board management (inbox messages and push notification)
- Contest Management
- Report & Statistical on member’s activity on the app
- Web Services integration with existing member, points checking redemption function that is being used in business operation
- Token redemption
- Check points
- Transaction listing
- Points expiry
- Account, profile and pin management
- Membership registration
- Virtual card that generates both QR Code and 2D Bar Code
- Online auction management
- Location based services and geo-fencing
- Bonus Dip (Lucky Draw Chest with a built-in randomised tiered prizes tool, using a pool of X point allotted during the month for an even spread.
- Contest management that come up with trivia-type contest and instant winner announcement contest whereby participation can be as easy as replying with a simple answer and redeeming prizes via the app.
- Discount voucher can be created on the mobile app for download with time/period validation panel for merchants to determine promotion period.
- Stamp system that members would need to perform certain acts to be awarded with stamps that can be used to unlock certain entitlement.