CHIVAS XV | Digital Campaign

The Brief

To promote the NEW Chivas XV product as the whisky of choice for extraordinary night or extraordinary celebration, regardless of location and occasion (High-energy bar & Low-energy bar).

Solution

From teaser phase, creative postings were created to generate fans curiosity on the new product launched. An automated chatbot was implemented into Chivas Malaysia Facebook page for fans to interact with to get more info on the launch of Chivas XV and to win free party tickets with complimentary drinks. On-ground digital games were created to educate and entertain consumers as well.