The challenge

Heartgard targets a very niche market for pet owners only. However, not every owner is aware of Heartgard benefits. So, our challenge was to build trust and create a bond between the brand and consumers.

The approach

A digital contest was created for owners to submit a photo of their pets. Selected pet images will be featured on the fan page as pets of the month. We leveraged on user-generated-content to engage users with the brand, so that they became more receptive towards the products.

Through daily postings, our creative team crafted a series of content to spread the awareness of Heartgard products, with an educational video that informed users of the dos and don’ts for raising healthy dogs. We also ran a timeline contest where winners received free product to try out.