THE BRIEF
Lucido-L engaged us for a regional website revamp and content localisation. Instead of just showcasing product information, we designed an intuitive website that utilised the user's point of view to guide them to information they needed.
THE APPROACH
The user-centric website featured a Hair Design Library where users could select a preferred hairstyle and get step-by-step tutorials. A Hair Order Sheet for each hair arrangement page contains Front, Side and Back images of the selected hairstyle. These helped to inspire users to find hairstyles according to their hair length (short, medium, long) and to save the images in their phone with the convenience of showing them to their hairdressers.