THE Brief
Somersby launched its new Blackberry variant in 2015. From insights gained from past year campaigns we understood Somersby group of younger audiences are more likely to be engaged with simple contest mechanics. We also realised Somersby product consumption usually surges during the Christmas season.
Leveraging on these insights, we created a game that showcased Somersby as a favourite festive drink which also introduced the new variants to the users.
The Strategy
The fun and interactive Christmas Game Microsite let users discover the fun of pairing Christmas gifts. Users played a simple matching game, where they had to pair the right socks together from a randomly generated sequence and achieve the fastest time.